Glossary
Embedded Finance
Embedding financial products (payments, cards, lending) inside non-financial apps.
Embedded finance integrates banking, payments, issuing, or lending into software platforms. Examples: platforms offering branded cards via an issuer, instant disbursements, or wallet balances.
Providers handle licensing, compliance (KYC/KYB, PCI DSS), and money movement. Platforms focus on UX and distribution while monetizing interchange, float, or lending.